Social Media Web Culture

How to Game YouTube and Go Viral

Dan Ackerman Greenberg’s guest post on TechCrunch sparked heated discussion about the ethics of gaming YouTube to get more views.

I am not a fan of gaming the system with fake comments and trickery like changing titles, tags and thumbnails, but there is no doubt that many “viral video specialists” use these tactics to get their videos viewed.

If you really want to generate a following and positive karma for your brand, I think it’s best to let the good videos rise to the top and go viral. Call me a dreamer. Natural selection FTW!

Here’s a little tongue-in-cheek video that shows you how it’s done by the people that brought us Ooh Girl!:

I personally miss the “Wild West days,” as Greenberg termed them, when a great video on YouTube would rise to the top with no tampering. I think the best videos still do, but the space will certainly be cluttered by those who will try to manipulate it in the coming years just like the blogosphere.